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Market Analysis

Florida's medical marijuana market: market leadership, licensing status, dispensary growth, and industry consolidation. View individual MMTC activity and timeline →

Market Leader: Trulieve

The Dominant Force: Trulieve has led Florida's medical marijuana market since day one. The data tells an astonishing story of market concentration rarely seen in any industry.
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Market Share Over Time

Trulieve's weekly share of total THC dispensed. It led from day one, but its share has fallen as the market expanded — the trend below is drawn live from the weekly data.

First Week (May 2019)

When per-MMTC tracking began, Trulieve was already far ahead.

MMTC THC (mg) Locations
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Current Week

Trulieve's lead over the #2 operator has narrowed as the market expanded.

MMTC THC (mg) Locations
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All-Time THC Dispensed

MMTC Licensing Status

Florida law requires the state to license more dispensaries as patient counts grow, so comparing licenses owed vs. issued shows whether the state is keeping pace.

The rule (§381.986(8)(a)4): the Department of Health must issue 4 more MMTC licenses within 6 months of every 100,000-patient milestone.
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Qualified Patients
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Licensed & Reporting
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Legally Owed
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Deficit (Owed − Reporting)
Why “Licensed & Reporting” matches “Currently Active”: both count the operators that appear in the latest OMMU weekly report. A handful hold a license but have no open locations yet (including the Black-Farmer/social-equity licensees), so the count is a few higher than the number actually dispensing.

Base Licenses (Pre-Patient Formula)

Before the patient milestone formula took effect, licenses were issued through two mechanisms:

License Type Date Count Details
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Patient Milestone Licenses

Each 100,000 patient milestone triggers 4 additional licenses (within 6 months per statute). Dates are the first official OMMU weekly update in which the active-cardholder count crossed each threshold — hover a date for the count and click the to open the source PDF.

Milestone Date Reached Licenses Triggered Cumulative Total
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Owed-by-formula vs. actually issued.

Industry Consolidation

Every operator that has ever reported, with spelling/name variants merged into one company. "Dormant / Exited" means an operator stopped reporting with no recorded successor — mostly early nursery licensees and market exits, not companies still selling today. See operator lineage and acquisition history →
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Operators Tracked
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Currently Active
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Known Transitions
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Dormant / Exited

Dispensary Growth

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Total Dispensaries
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YoY Growth (52 wks)

Top Operators by Location Count

MMTC Name Locations Market Share
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